Mor Electric Heating will be open for business each Saturday, from 8 am until 1 pm through the heating season until March. We will be open on Saturdays to take sales calls and our counter is available for local pick-ups. We will be shipping product, however UPS does not pick up on Saturdays. Anything we ship will be picked up on Monday afternoon.
Category Archives: About Mor Electric Heating
Case study of Warehouse Expansion and addition of Solaira Alpha Infrared Heaters/Controls
At Mor Electric Heating we have grown our sales/stock of Infrared Heaters, Roof and Gutter Heating Cable, Pipe Heating Cable and Comfort Heaters significantly. We needed to expand our stock shelves, boxing and receiving areas again, which were unheated. It would not be practical to heat the entire warehouse area since it is not insulated and is technically cold storage with an approximately 40 foot inside peak of the roof. So we are focusing on spot heating our working areas/stations. We decided those areas will need to be spot heated. Depending on where you are standing at the workstations, the apparent temperature is approximately 25-50 degrees warmer than the actual air temperature.
We needed to install more infrared heaters, our first install was during a 2010 expansion of our shipping area when we chose to use four SALPHAH2-30240S (3.0kW 240Volt) because the reflector pattern, long life and 3,000 watts each (12 kW total) is well suited for that 20×20 area and 10-12 foot mounting height.

We had some challenges with the available mounting options but ended up with a great system for our needs. We had to hang two of them from the rafters with 25 feet of chains! We set the height of one of the heaters as low as possible (10-1/2 feet) while still being able to roll our ladder underneath it.
On the other side of the shipping area we were able to mount the heaters on the wall and from shorter chains:


The five new heaters are controlled by the Solaira SMaRT30-DV 120/208-240V 30Amp Variable Control:
We might just now have one of the single largest electric heat distributor warehouses in the country. Because we are simply spot heating with electric infrared heaters we are highlighting the effectiveness of electric infrared heaters.
This application utilizes the benefits of spot heating in a large warehouse without having to heat the entire warehouse which would be very costly in this region of the country.
The Heating Season starting dates
A significant increase in electric heater sales is the time when people start purchasing products to do early projects to get ready for winter. The “heating season” is a 6 to 8 month time period that starts while it is still warm out and ends while it is still cold out (typically sometime in March).
It has started the following times in past years:
Early October 2016
Early August 2015
Mid August 2014
Late August 2013
Mid September 2012
Early August 2011
Early August 2010
Late September 2009
Early September 2008
Mid August 2007
Early September 2006
The first products that start increasing in sales are roof and gutter heating cable followed by comfort heater sales and finally (December/January) Pipe Heat Trace Cable.
Early season sales has little to do with the winter forecast. They have more to do with what happened last year! Recently we have experienced many brutal winters, normal winters and one of the mildest ever, so the beginning has varied greatly.
This post was:

New mobile version of www.morelectricheating.com website
We have launched a new mobile version of our website: https://morelectricheating.com
If you are on a Smartphone, the version will automatically load and product pages will look like this:
Online ordering, stock check, product categories, etc. are all available.
TPI Corp. Ventilation, Fans, Coolers, Blowers, Circulators
We are now a full line distributor for ventilation products from TPI. There are approximately 60 categories and over 300 products!
https://morelectricheating.com/products/MANUFACTURERS/TPI%20FANS.aspx
TPI’s new online catalog can be seen here (no iOS devices, due to flash format):
The Heating Cable Guy (Brian)
It’s no secret that Mor Electric Heating is very strong in the Roof and Gutter Heating Cable and Pipe Heating Cable markets. In fact many times we have been called the 800 pound Gorilla. About the only cable we don’t sell is Raychem/Chemelex. We are definitely interested in positioning ourselves as the USA leader in Heating Cable sales, stock and technical. There was a time about 15 years ago when we were that big in floor warming and we are quickly moving back into that position again.
So it is only fitting that we have a “Heating Cable Guy” as one of our salesmen. If you are a cable installer or buyer of heating cable, there is really no reason to call any other company. Brian is so knowledgeable and our stock levels are so high that you can’t go wrong. Also because of our standing as a large distributor for most of the manufacturers (NuHeat, EasyHeat, Danfoss, Wrap-On, King Electric, PowerTech, ETI, EzeWarm, Calorique, WarmlyYours and Chromalox ) we have the ability to match or beat any other quotes you have.
Brian can quickly understand your roof, floor or pipe layout and decisively recommend the best way to handle your freeze protection or heating problem. We have Contractors who are amazed at how excellent the experience with Brian is.
Brian has been working for Mor Electric Heating for many years. Before coming to us he worked for his fathers Rep. Agency. Day Sales Agency is/was primarily an EasyHeat Representative and Brian was in daily projects and on job sites handling some of the biggest Heating Cable jobs around for many years. EasyHeat is the leader in the heating cable market and we are one of their largest distributors. Brian’s brother Phil runs Day Sales now and we communicate with him daily about some of the toughest Heat Trace jobs out there.
Brian’s direct number is 1-616-647-5272
If you call our main line he is at Ext. 5272
His e-mail is brian@morelectricheating.com
Here are the products that we sell:
https://morelectricheating.com/products/HEATING%20CABLE.aspx
About Us: Mor Electric Heating
Established in 1958, Mor Electric Heating has become a leading supplier of electric heating and control products to the Consumer, Commercial, and Industrial markets. We specialize in providing the highest quality products and services specifically designed for Wholesalers, Contractors, OEM’s, and Residential customers.
Promotional Codes on our website Shopping Cart. We have free shipping on some items on our website (and for phone orders)
Salamander branded Ceramic Infrared Emitters are being discontinued and replaced by the Mor-Infrared branded Ceramic Infrared Emitters

Expanded Hours, Open on Saturdays. Mor Electric Heating is open from 8 am – 1 pm
We are open for business today, Saturday, from 8 am until 1 pm. We will be open on most Saturdays to take sales calls and our counter is available for local pick-ups. We will be shipping product, however UPS does not pick up on Saturdays. Anything we ship will be picked up on Monday afternoon.
The 2013-2014 Heating Season has begun!
A significant increase in heater sales is the time when people start purchasing products to do early projects to get ready for winter. The “heating season” is a 7 month time period that starts while it is still warm out and ends while it is still cold out (sometime in March).
It has been the following times in these years:
Late August 2013
Mid September 2012
Early August 2011
Early August 2010
Late September 2009
Early September 2008
Mid August 2007
Early September 2006
The first products that start increasing in sales are roof and gutter heating cable followed by comfort heater sales.
Due to the brutal last half of winter, with record snow cover that we just had, people have been purchasing heating cable early, in August, this year.
Linecard for Mor Electric Heating Assoc., Inc.
Links to each of our Vendor/Manufacturer main pages at www.MorElectricHeating.com:
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Aura Electric Radiant Infrared Comfort Heating
AuraMist Portable Misting Pedestal Fans
Avatar Industrial Solid State Power Controls
BriskHeat Electric Freeze Protection, Heating & Temperature Control
Cadet Residential Baseboard, Wall & Unit Electric Comfort Heaters
Calorique Flexible Radiant Electric Heaters
Chromalox Industrial Electric Heaters & Controls
Columbus Electric (TPI Corp.) Thermostats
Cozy-Products / Bird-X Electric Comfort Heaters & Pest Control
Dalton Electric Split Sheath Industrial Cartridge Heaters & Diffusion Pump Heaters
Danfoss Snow Melting & Floor Warming Electric Heating Cable & Mats
Dimplex Electric Comfort Heaters, Controls & Hand Dryers
EasyHeat Snow Melting & Floor Warming Electric Heating Cable & Mats
Econo-Heat Electric Heating Appliances
Eemax Tankless Electric Water Heaters
EFM Elect-T-Therm Electric Hot Water Boilers
ETI (Environmental Technology, Inc.) Snow & Ice Melting Controls & Sensors
Excel Electric Hand Dryers
Exergen IRt/c’s Industrial Non-Contact Temperature Sensors. Infrared Thermocouple Detection
Farm Innovators Electric Agricultural De-icers & Heated Products
Fostoria (TPI Corp.) Electric Infrared Heaters, Lighting & Ventilation
Hazloc Heaters Industrial & Explosion-proof Unit Heaters for Hazardous & Severe Duty Locations
HBControls Solid State Relay and Heat Sink Assemblies
HeatTrak Electric Snow Melting Mats
Honeywell Thermostats and Relays
HotZone Electric Radiant Heaters. Lobster Eye-inspired IRLens Infrared Comfort Spot Heat
Intelligent Heater / Clepco Quartz Immersion Heaters, Process Heating & Control
Johnson Controls Thermostats
King Electric Comfort Heating & Heating Cable
Little Giant Church Baptistry, Spa and Pool Electric Water Heaters
Markel (TPI Corp.) Electric Comfort Heating
NEBO High Performance LED Flashlights & Tools
NuHeat Electric Heating Cable & Mats
OJ Electronics Snow & Ice Melting Controls & Sensors
Payne Engineering Solid State Power Controls
Port-A-Cool Evaporative Coolers
PowerBlanket Electric Heating Mats
Pridium Ductless Split Air Conditioning / Heating Systems
Process Technology Electric Immersion Heaters & Aquaculture Heaters
Protected Home (Control Products) Freeze Alarms
Pyromation Thermocouples, RTD’s, Temperature Sensors & Instruments
Qmark (Marley) Electric Comfort Heating & Ventilation
Salamander (Mor Electric Heating) Electric Ceramic Infrared Heaters
Schaefer Ventilation Equipment. Fans (Ventilators, Air Circulators, Misting, Washdown, Exhaust), Evaporative Coolers & Carpet Dryers
Solaira Electric Infrared Comfort Heating
Solar Products Flat-faced Radiant Electric Panel Heaters
STEGO Heaters, Thermostats, Hygrostats & Fans. Electronic Enclosure Temperature & Humidity Control
Sun Electric Heater SunRod 1/8″ Diameter Miniature Split Sheath Cartridge Heaters
TPI Corp. (Fostoria Electric Infrared Heaters & Markel Electric Comfort Heaters)
Tutco Heating Solutions Electric Duct Heaters & Heating Elements
UEi Test Instruments (Universal Enterprises Inc)
UFO Electric Infrared Heaters
USHIO America Quartz Infrared Electric Heating Lamps
Well Traveled Living (Mojave Sun) Electric Infrared heaters
White Rodgers Thermostats
Snow Wolf (Structured Solutions) Snow Shovels
WarmlyYours Electric Floor Heating Cable & Mats
Warren Technology Electric Duct Heaters
Wrap-On Electric Pipe/Soil/Roof & Gutter Heating Cables
ZooMed Laboratories Electric Heaters, Reflectors & Thermostats
Categories of Products available on www.MorElectricHeating.com
Qmark (Marley Engineered Products) Electric Comfort Heating Products
We have a huge stock of Qmark products. We also have a huge number of the products on our webite, click here: Qmark (Marley) Electric Comfort Heating & Ventilation. We have been an authorized stocking distributor for them for decades. They manufacture products in Bennettsville, South Carolina under the trade names Qmark, Berko, Leading Edge and Marley Industrial Products.
Standard products are available for residential, commercial and industrial applications; custom engineering services are also available to help meet unique heating and ventilation requirements.
Backed by Marley Engineered Products
QMark products are manufactured and marketed by Marley Engineered Products, a leading thermal technologies company based in Bennettsville, South Carolina. Most product development and manufacturing takes place at the Marley Engineered Products ISO 9001: 2008 registered facility in Bennettsville.
Products are available through selected distributors throughout North America and around the world.
Marley Engineered Products maintains long-standing relationships with all safety regulatory agencies such as ETL and UL, ensuring QMark products meet or exceed industry standards.
At the Forefront of Heating and Ventilation
The QMark product development and manufacturing teams stay abreast of industry trends and needs, and employ both innovation and practicality to develop solutions that work best for our customers.
Regardless of the application or end user, QMark products are designed with aesthetics, functionality, safety and structural tolerance in mind.
We recognize that many heating and ventilation applications involve unique challenges and non-standard specifications. We gladly work with our customers to develop appropriate solutions, and often can custom-engineer products to meet unique application requirements. Contact us for details.
Representative Solutions
QMark products can meet a variety of heating and ventilation needs. Both your distributor and the technical service group at Marley Engineered Products can work with you to develop and install optimum solutions.
Heating solutions include:
- Freeze-protection heaters made specifically for installation in concealed or hard-to-reach spaces
- Washdown heating units that provide comfort heating or freeze protection in non-hazardous corrosive or dirty environments such as waste water treatment plants, coal handling areas, food processing plants, foundries, car washes, swimming pool areas and dairies
- Toe-space heater designed for use at checkout counters, ticket or tollbooths and many other places where no other heater seems to fit
- Baseboard heaters that are UL listed for wall installation directly at floor level with wall-to-wall carpeting — no clearance space between the heater and carpet is required.
- Portable infrared heaters mounted on two-wheeled carts for ease of movement to areas that are hard to heat. They provide an economical way to thaw frozen equipment or heat loading dock areas where permanent installed heaters are not practical.
QMark ventilation solutions include:
- Air circulators that are ideally suited for providing comfort cooling in food and beverage processing facilities, greenhouses, poultry plants, amusement parks and other high humidity or washdown environments.
- Ceiling fans designed and engineered specifically for use in food processing plants, wet factory locations, exposed shipping areas, outdoor restaurants and a variety of agricultural applications such as poultry houses.
- Electrically heated air curtains for use in building entrances to treat incoming cold air with a gentle flow of warm air for customer, employee or visitor comfort. They are ideal for use in vestibules, lobbies, staging areas, reception areas and waiting rooms.
- Environmental air curtains for use supermarkets, schools, hospitals, restaurants, bakeries, cafeterias and a variety of other facilities. Because they are designed for easy access, no tools are required for inspection and cleaning.
Dimplex Electric Comfort Heaters (The world leader in electric heating) on our website
We have been an authorized stocking distributor for Dimplex North America for 10 years. We are expanding our product offerings from them to cover all of their products, except at this time we do not offer their fireplaces.
They are headquartered in a 200,000 square foot manufacturing and distribution facility located in Cambridge, Ontario. To service the company’s customer base throughout the United States Dimplex operates a 218,000 square foot distribution facility located in Indianapolis, Indiana.
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Dimplex Linear Convector LC Baseboard Heaters. New revolutionary design is up to 42% shorter | ![]() |
Dimplex LPC Series Baseboard Heaters. Linear Proportional Convector with Thermostat. New revolutionary design up to 42% shorter | ![]() |
Dimplex PCH Precision Fan-forced Comfort Wall Heater with Variable Heat Output & Fan Speed | |||
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Dimplex CX-MPC Multi-zone Programmable CONNEX Wireless 7-day Controller – Wireless Thermostat | ![]() |
Dimplex CKHA Series Toe Kick Space Heaters. 120, 240/208 Volts. Wall or Integral Thermostat | ![]() |
Dimplex DPC-RWS Single-zone CONNEX Controller – Wall Mounted Remote Control Wireless Thermostat | |||
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Dimplex DGWH4031 Electric Garage & Workshop Heater. 4000 Watts, 240 Volts | ![]() |
Dimplex ETS/ETD Line Voltage Thermostats. 120, 208, 240 or 277 Volts | ![]() |
Dimplex FFIH Series Floor Drop-In Fan-forced Heater. 120, 240/208 Volts. Use where floor mounting is desired (hallways, solariums etc) | |||
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Dimplex DCH4831L Portable Construction Fan-forced Heater. 240 Volts. 4800 Watts. Built-in Thermostat | ![]() |
Dimplex EF12 Deluxe Wall Mounted Fan-forced Heater. Surface Mount. 240, 208 Volts | ![]() |
Dimplex TWH / RDH Fan Forced Wall Heater. 120, 208, 240 Volts. Built-in Thermostat. 500W to 2000W | |||
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Dimplex EWA Series Commercial Fan Forced Wall Heater. 120, 208, 240, 277 Volts. Includes Built-in Thermostat or Use a Wall Thermostat | ![]() |
Dimplex CUH05B31T Compact Unit Heater. Built-in Single Pole Thermostat (45-77F). 240/208 Volts | ![]() |
Dimplex EMC4240 Portable Enclosed Motor Construction Heater. 240 Volts. 4,800 Watts. Built-in Thermostat | |||
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Dimplex EU Series Industrial Unit Heater. Built-in or Remote Thermostat. 120, 208, 240, 277, 347, 480, 600 Volts | ![]() |
Dimplex TS/TD Line Voltage Bimetal Thermostats. Up to 277 VAC | ![]() |
Dimplex 7150 Series Pump House Convection Heater. 120, 240/208 Volts. Built-in Thermostat Control | |||
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Dimplex ONE Series Commercial Hand Dryer. Quiet (55dB). Automatic Infrared Actuated. Tamperproof Design. High Velocity (150 CFM) | ![]() |
Dimplex BLAST Series Commercial Hand Dryer. Cast Iron. Automatic Infrared Actuated. Tamperproof Design. High Velocity (275 CFM) | ![]() |
Dimplex RFI / RFV Series Commercial Fan-Forced Heater. 208, 240, 347, 600 Volts. Built-in Thermostat. 1125 – 8000 Watts | |||
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Dimplex Ventura Radiant CXD Series Ceramic Indoor / Outdoor Radiant Heater. 240 Volts. 2,000 Watts | ![]() |
Dimplex Onyx DGP1500-B Black Glass Panel Convection (No Fan) Heater. 240, 208 Volts. Surface Mount | ![]() |
Dimplex (Electromode) Replacement Parts for Electric Heaters |