Winter 2011-2012 Forecast – A trending search term on Google since July

The past few bad winters have got people quite upset.  Every year people have searched for the term “Winter Forecast” earlier by about 2 weeks.  This year was the earliest in the past 7 years and traffic started registering in the Google index as a trending topic since July 1st!

And the traffic locations are directly from some of the hardest hit areas that have had the record breaking cold and snow:

1. Denver, CO, USA
2. Philadelphia, PA, USA
3. St Louis, MO, USA
4. Thames Ditton, United Kingdom
5. Edinburgh, United Kingdom
6. Seattle, WA, USA
7. Brentford, United Kingdom
8. Washington, DC, USA
9. Poplar, United Kingdom
10. Toronto, Canada

Of course, like Mark Twain once said, “Everyone complains about the weather but nobody does a bloody thing to change it!” So, you see, we don’t have much of a choice in the matter, do we?

But we do have a choice to prepare for the consequences of the worst weather. In the U.K. the governments are building road salt storage facilities and doubling their stock of salt. And for the first time people are purchasing snow tires and early buy tire programs have been developed.

In the USA we need to prepare with this:

Roof and Gutter De-icing Cable (Heat Trace Wire) purchased here:

Pipe Heat Trace (Freeze Protection Heating Cable) purchased here:

We monitor our own “trends” here at Mor Electric Heating, and I can assure you that “heating cable” is one hot trending topic, even in July and August! We truly feel sorry for all the folks we are talking to that have been thoroughly punished by the scope and scale of the past few winters with another bad one looming.

And that is one reason we are committed to becoming (if we are not already) the biggest and best heating cable distributor in the Country!