The start of the ramp up in heater sales is the beginning of a time when people start purchasing products to do early projects to get ready for winter. The “heating season” is a 6 month time period that starts while it is still warm out and ends while it is still cold out (sometime in early March).
It has been the following times in these years:
Mid September 2012
Early August 2011
Early August 2010
Late September 2009
Early September 2008
Mid August 2007
Early September 2006
The first products that start increasing in sales are roof and gutter heating cable followed by comfort heater sales.
Due to the warm winter with a lack of snow that we just had, people have not been purchasing heating cable early, in August, this year.