Worst Winter on Record is Coming: In Press Release, European Tire Maker Urges Motorists Prepare for the Worst Winter on Record

http://www.reuters.com/article/2011/06/13/idUS77740+13-Jun-2011+BW20110613

In the press release above ATS Euromaster is saying that a forecaster they use is predicting the worst winter on record in the UK. They are urging motorists to pre-order cold weather tires and introduced a system of pre-ordering which follows unprecedented demand last year.  James Madden, a long-range forecaster for Exacta Weather, correctly predicted the harsh conditions the past two years. ATS Euromaster is preparing to sell cold weather tires in the UK for the second year and is trusting Madden’s forecast. He is a meteorologist predicting that this winter will “break all records” in terms of snowfall and freezing temperatures.

He warns: “The UK is to brace itself for well below average temperatures and widespread heavy snowfall throughout winter 2011/2012 which will result in the fourth bad winter in succession, and will prove to be the worst of them all.”

“I fully expect records to be broken, with the Highlands of Scotland being once again particularly hard hit. It is vital to start preparing now.”

James Madden’s forecast is based on factors such as the current unprecedented low solar activity (sunspots), and how that impacts weather.  Exacta Weather is a non-profit weather organisation that comprises a team of meteorologists from around the world.
ATS Euromaster says that motorists can now reserve cold weather tires with a 25% deposit, with the balance due when the tires are installed.
Here is their complete UK forecast:
Their USA forecast is coming soon.  During solar minimums, the USA typically has winters that are similar to the UK.

As a heating company we are urging people to buy pipe heating cable, roof and gutter heating cable and comfort heaters early as well at: www.MorElectricHeating.com